Moving on from Monday’s Top 5, where I gave you my favorite commercials from this year’s Super Bowl, we’re going to take a look at the commercials that I consider the absolute worst. Keep in mind that I can only include commercials I actually saw, so if something worse showed in your particular area I may not have seen it for one reason or another.
My reasons for disliking the commercials vary, but it all boils down to what I thought was the biggest waste of those multiple-millions of dollars that companies shelled out per 30-seconds of air time. I know at least one of these is considered to be a “favorite” by many according to Facebook posts and lists I’ve seen, but…no. Just no.
#5 – Budweiser: Black Crown “Coronation” & “Celebration”
Oh hey look, everything is dark and they’re trying to sell a “darker” beer from Budweiser that will likely taste just as horrible as the rest of the Budweiser line. I know, I know…using two commercials is kind of a cop-out, but compared to the commercials Budweiser usually puts out (and the really good “Brotherhood” commercial of this year), these were just absolutely (and equally) pathetic.
#4 – Samsung: “Next Big Thing”
This overly long and annoying ad from Samsung probably made people vow to avoid what they’re selling altogether. I get it, Paul Rudd and Seth Rogen are funny guys and they *should* have good chemistry and *should* have made the commercial funny. But they didn’t. It was just awkward and horribly written.
#3 – Wonderful Pistachios: “Psy Style”
I get it. People love Gangnam Style. I admit, it’s catchy. But it has surpassed The Macarena in terms of saturation and annoyance. Can we please let it go?
#2 – GoDaddy.com: “Perfect Match”
I’m sorry, if you need me, I’ll be the one in the corner gagging during the obnoxiously loud kiss. Given, “Walter” may be one of the luckiest men in the world because he “had” to do 65 takes of the kiss with Bar Refaeli. I’m genuinely curious how much money they paid her to do this.
#1 – Dodge Ram Trucks: “Farmer”
Originally this commercial was going to be #2, right behind the gag-worthy “Perfect Match”. Based on information I just learned today however, I’ve decided to bump it up (or down?) to #1. My initial feelings were: It’s long, it’s boring, and it really says nothing about the product when all is said and done. What I learned today: Every 30 seconds cost $4 million to show during the Super Bowl. At 2 minutes, Ram spent $16 MILLION DOLLARS to show this bore of a commercial. Not only did they spend a horrid amount of money, but the commercial itself was a copy of a commercial from Farms.com back in 2011 on YouTube.
And thus ends my Top 5 and Bottom 5 lists of commercials for this year’s Super Bowl. Do you agree with my choices? Disagree? Let me know what you consider to be the worst Super Bowl commercials this year below in the comments!
Totally agree. That Dodge Ram commercial was very poignant, but the truck at the end ruined it.
Thank you, GSB
Will, I totally agree with choices 5,4, and 2. ESPECIALLY 4 and 2. 4 was ridiculously long and not even a little funny, while 2 was disgusting and offensive, which isn’t unusual for GoDaddy. But seriously, I’m trying to eat delicious Super Bowl food here. Puke.
Pistachios = Gagnam style. So stupid. Still made me laugh.
And finally, I honestly liked the Ram commercial, even though it was long and expensive. When it came on everyone in the room (8 people) watched the whole thing in silence. It was drastically different than all the other flashy, loud, obnoxious ads. Maybe I’m just a sucker for sappy advertising.
Thanks for commenting, Naomi! I liked the commercial for the first 30 seconds. After a minute, I completely tuned out and was just wondering when it would end. And I hope that no one reading this takes my dislike of the commercial to represent a dislike of farmers and what they do, because that’s not what I’m saying at all. I’m saying that doing all that and spending 16 million dollars that could have gone toward helping support non-corporate farmers instead of a 2 minute picture show for a freaking truck just flat out pisses me off. Even if the commercial had been about Farmers.com and sponsored by Dodge Ram, that would have been more acceptable for me. But no, $16,000,000.00 to advertise a truck. It’s just unacceptable to me.
I’d have to agree with that. So I guess I liked the face of the ad, but not the final motive. I would love to see Ram donate a few million to independent farmers or partner with them and promote buying local products.
I only hope Walter didn’t have bad breath… You know?
I’m willing to bet that he probably popped so many mints and used so much mouthwash that his lips were numb.